For organizations whose work is worth telling well.
Strategic photo and video in St. Augustine — so the people you serve see you clearly, trust you faster, and choose you when it counts.
You know the work matters. You just don't have time to show how it matters.
The people you serve are deciding who to trust. And right now, your work isn't showing up enough for them to choose your organization.
A short, honest filter.
We do our best work with organizations that share a few things with us.
You value quality.
You'd rather wait for the right piece than ship something that doesn't represent you well — because the people you serve can tell the difference.
You value relationships.
You're tired of vendor-of-the-month and you'd rather work with one partner who actually knows your team, your audience, and your voice.
You put people first.
Your clients, your staff, the communities you serve — they're not props. They're the substance of what you do, and you want them on screen with care.
You care about stewardship.
You take responsibility for the people, places, and resources in your care — and it shows in how you operate.
You think in terms of legacy.
What you build is meant to last. The way you tell its story should reflect that.
We don't fit every organization. The ones we do fit tend to stay with us for years.
Trusted by organizations across Northeast Florida
We're Diego and Trista.
Diego has called St. Augustine home since 2003. Flagler College grad. Years as an RN at Flagler Hospital, recovering patients after open-heart surgery — work that taught him how to stay calm when rooms aren't, put nervous people at ease, and keep the mission front and center. Those instincts shape every shoot day.
Trista holds a PhD and brings strategic planning, communications, and photography to the studio. She's the reason our productions are organized, intentional, and built around what your organization is actually trying to accomplish.
We started First Sight Films in 2023 because we wanted to do creative and strategic work for organizations doing good work. Telling those stories is what drives us.
How it works.
We get to know each other.
A short conversation. We learn your organization, your audience, and the moments that matter. We tell you honestly whether we're the right fit.
We make a plan.
We map a strategic content cadence to your year — anchor pieces, people-focused stories, ongoing short-form work. You see exactly what gets made, when, and how it ships through your compliance and brand review.
We handle it.
Cameras and crew show up. People feel comfortable. Footage gets shot, edited, approved, and delivered on a calendar your team can rely on. No fire drills.
Three ways to work together.
We organize our work by the depth of the relationship, not the format of the deliverable. Photo and video, leader portraits, brand pieces, event coverage, recruiting content — all of it lives inside one of the three tiers below.
The Single Engagement
One defined production. A way to work together once, well.
A focused photo and video project — a leadership portrait, a brand piece, an event, a campaign asset. We plan it together, we shoot it, we deliver. Made with the same care we bring to clients we've worked with for years.
- A half-day or full production day on location
- Fully edited photo and/or video deliverables
- Two to four weeks from booking to delivery
From $1,800 — half-day, photo or video
From $3,500 — full day, photo and video
The Strategic Intensive
A paid strategy engagement and a flagship piece, for organizations considering a longer partnership.
This isn't a consulting deck and it isn't a video project. It's our process applied to figuring out what content your organization actually needs — and producing the anchor piece your team has been meaning to make.
We sit down with your leadership, talk with the people inside your organization, and audit the content you already have. From that, we write a strategic brief: the stories worth telling, who they're for, and the cadence that fits your year. Then we produce one flagship deliverable against that brief. The brief is yours to keep, whether or not you continue with us.
- Discovery sessions with leadership and stakeholders
- Audit of existing content and channels
- Written strategic brief
- One flagship photo or video deliverable
- Six to eight weeks
From $8,500
The Partnership
Ongoing photo and video at the cadence your organization needs.
For organizations ready to stop thinking about content as a series of one-off projects. One partner. One predictable monthly investment. Work that ships on a calendar you can rely on.
Three levels, sized to the cadence your work actually needs:
| Standard | Plus | Flagship | |
|---|---|---|---|
| Production hours / month | 5 | 10 | 18 |
| Editing & deliverables | Included | Included | Included |
| Strategic reviews | Quarterly | Quarterly + monthly | Monthly |
| Service area | St. Johns + Duval | St. Johns + Duval | Broader negotiable |
| Investment | From $7,500/mo | From $11,500/mo | From $16,500/mo |
Twelve-month minimum. Quarterly reviews. Most of our long-term relationships live here.
The fine print, plainly. A production day is up to eight hours onsite in St. Johns or Duval County. Pre-production planning, travel within our service area, and standard editing are included. Out-of-area travel, additional crew, specialty equipment, and rush turnarounds are quoted separately. Overages are billed at $1,500 per production day. Monthly hours don't roll over; that's the trade for predictability on both sides.
What changes when you have the right partner.
Your week gets quieter. The video questions stop landing on your desk because someone is already handling them. Your people are visible. Your recruits know what your office feels like before they walk in. Your LinkedIn doesn't go dark between campaigns. The board sees consistent work instead of one expensive piece a year. And the people you serve start associating your organization with the real humans doing real work. Not a logo they scroll past.
What it costs to stay where you are.
Another year of trying to fit content into the margins of an already-full week. Another expensive one-off that nobody finishes watching. Another quarter of watching peer organizations show up consistently while yours goes quiet. The organizations in St. Johns and Duval that figure this out first will earn the recognition that comes with consistent, human storytelling. The ones that don't will keep paying for work that disappears.
Why we make work this way.
The thing your audience is really deciding, every time they scroll past you or stop, is whether to trust you. Trust isn't earned by polish. It's earned by recognition — by seeing real people doing real work, consistently, in a way that matches who you say you are.
We started First Sight Films because we believe the most interesting subject in commercial photo and video is the same one that's always been the most interesting subject in any honest piece of work: a person doing something that matters, in a place that means something, with stakes that are real.
That belief is why we work mostly with cultural institutions, civic organizations, and professional firms whose people are the substance of the work. It's why we built the studio around partnerships instead of one-off shoots. And it's why we'll be honest with you when we think you're spending in the wrong place — because we'd rather have a hard conversation early than ship work that doesn't earn the trust your organization has spent years building.
We're not for every organization. But the ones we're for — we're really for.
Let's get one good thing made together. We'll go from there.
Strategic photo and video for cultural institutions, civic organizations, and professional firms across St. Johns and Duval counties. Based in St. Augustine, Florida. Since 2023.
Book a Discovery CallSt. Augustine, FL
St. Johns & Duval Counties
2023