St. Augustine, FL
Commercial Photographer in St. Augustine, FL
We get the shot. You stay stress-free.
First Sight Films shoots commercial photography for brands across Northeast Florida — apparel, product, and brand campaigns. We produce the merchandise lines for the St. Augustine Amphitheatre and SJC Cultural Events, delivering professional images on a tight turnaround while keeping your shoot easy and stress-free.
Start a ConversationBrands we shoot for
Lifestyle and Apparel Photography
Commercial photography built around your brand.
Project at a glance
- Client: SJC Cultural Events — 3 brands (Amphitheatre, Ponte Vedra Concert Hall, Sing Out Loud)
- Productions: Amp Fall/Winter (Anastasia State Park, 2 days, 7 models, art director + production designer + merch handler) · Sing Out Loud 2026 (3 models, 3 St. Augustine locations, 1 day) · Ponte Vedra Concert Hall winter (1 location, 2 models, 4 looks)
- Delivered: ~150 edited images per shoot, within 72 hours
- Rights: perpetual license; First Sight Films retains ownership
- Use: social, e-commerce store, third-party vendor sites
First Sight Films shoots the merchandise lines for SJC Cultural Events (SJCCE) — the nonprofit behind the St. Augustine Amphitheatre, the Ponte Vedra Concert Hall, and the Sing Out Loud Festival. We've produced apparel and product campaigns for three of their brands.
The Amphitheatre's Fall/Winter line was a full production; the Sing Out Loud shoot ran leaner — a single day across three St. Augustine spots: Spinster Abbott's Bodega & Tap Room, the Fountain of Youth, and the famous Magnolia Avenue beside it.
Every shoot delivers fast. SJCCE runs the images across social, a dedicated e-commerce site, and third-party vendor pages.
"These are SO good. Such a wholesome and fun vibe... I think people are going to be stoked on the line. Really happy with how it all came together!"
Product Photography
Project at a glance
- Shot alongside: the apparel productions — lifestyle + product from one shoot
- Style: clean white-background e-commerce stills + styled in-field
- Products: tees, sweaters, hats, stickers, postcards, mugs, posters
- Use: e-commerce listings, vendor sites, social campaigns, catalogs
- Rights: perpetual license; First Sight Films retains ownership
The same shoots that produce the lifestyle campaign also produce the product line — First Sight Films shoots clean, e-commerce-ready product images alongside the on-model work, so the client gets both from one production. For the St. Augustine Amphitheatre's online store, we shoot the merch on a clean white background, then shoot the same products out in the field for a styled look.
Across the SJCCE brands we've photographed the full merch range. The white-background frames drop straight into e-commerce listings; the in-field frames carry the social and catalog campaigns.
The client uses the images everywhere the product sells.
Architectural Photography
Project at a glance
- Clients: St. Augustine Amphitheatre, Ponte Vedra Concert Hall, Fort Mose Historic State Park, Flagler College, Quatrefoil Associates, Walk-On's
- Session: typically 4–6 hours on-site
- Lighting: 0 to 4 lights, matched to natural light + intended feel
- Technique: exposure bracketing for dark interiors, merged in Adobe Lightroom Classic
- Use: web, print, social
First Sight Films has shot architectural photography for some of Northeast Florida's most recognized spaces. Some frames focus purely on the architecture; others show people interacting with the space, depending on what the image needs to do.
We start with the question that drives everything: where will this live, and what's it for? An ad, an educational or instructional piece, a design concept, a mailer, an email campaign. Sometimes a client doesn't know every use yet, so we shoot to cover them. From there we schedule the session.
How we light it depends on the space and the feel we're after, balanced against the available natural light. For darker interiors like the Ponte Vedra Concert Hall, we use exposure bracketing — capturing the same composition at several exposure levels, then merging them in Adobe Lightroom Classic into one clean, evenly lit frame.
Our Approach to Photography
First Sight Films plans every commercial shoot around one question: where will these images be used? We build the shoot to serve that — an ad, an e-commerce listing, a catalog, a social campaign — so the photos work in the channels you actually need, not just in a gallery.
What sets us apart from a typical photographer:
- We run full productions, not just a camera. Art direction, production design, and on-set crew — we ran a 7-model, two-day apparel campaign for the St. Augustine Amphitheatre.
- We start with the end use. We plan around where the image lives — web, print, or social — before the shoot, so you don't pay for photos you can't use.
- We deliver in 72 hours. Most photographers take one to two weeks; we turn edited galleries around in three days.
- We capture photo and video in one session. Alongside the stills, we shoot behind-the-scenes footage and short social clips — so you leave with content for every channel, not just a photo gallery.
- We give you full usage rights. A perpetual license to use the images anywhere, including paid ads, while we handle ownership and archiving.
- Institutions trust us. We're the photographer for the St. Augustine Amphitheatre, Ponte Vedra Concert Hall, and Sing Out Loud Festival.
And we keep the shoot easy — you stay stress-free while we get the shot. On product and brand work we "fix it in pre-production": plan thoroughly, so we have room to chase what's working on the day.
What Our Clients Say
48 five-star reviews on Google
So great to work with! Diego was fun and made the entire experience really easy. The final outcome was exceptional.
The photos are absolutely incredible—I LOVE them! Your attention to detail really showed in the final product.
His team was responsive in their replies. They took great photos and video clips for our exhibition design business.
Diego & Trista delivered high-quality photo, video, and audio that really helped us tell our organization's story.
His pricing was fair and transparent and the photos were perfect. I highly recommend Diego.
The quality of your work, professionalism, and attention to detail are well above standard. I am very grateful.
Investment
Transparent pricing for professional commercial photography.
Event Coverage
Starting at $1,200
- Half-day coverage (4 hours)
- 100+ edited images
- Online gallery delivery
- Delivered within 72 hours
- Full-day rates available
Product Photoshoot
Starting at $4,500
- Full-day shoot
- Lifestyle brand and apparel
- On-location or studio
- Multiple setups and looks
- Full usage rights included
Brand Photography
Starting at $1,500
- Half-day shoot
- Multiple setups/locations
- Team or environment focused
- 40+ final images
- Usage rights included
We've completed multiple seasonal apparel shoots for the St. Augustine Amphitheatre's merchandise line.
How it works
From first question to final gallery.
Start with the use
We plan around where the images will live — web, print, social — and what they're for, before we shoot.
Plan the shoot
We map the looks, locations, and crew — art direction, production design, and a pre-shoot site visit on bigger jobs.
Lock it in
A signed contract and 50% deposit reserve your date and crew.
The shoot
We arrive prepared and light to match the space, capturing lifestyle and clean product in one session.
Delivery
Edited high-res images via online gallery within 72 hours. Full usage rights; First Sight Films retains ownership.
Commercial Photography FAQs
How much does commercial photography cost in St. Augustine?
Event coverage starts at $1,200 for half-day (4 hours) with 100+ edited images. Brand photography starts at $1,500 for a half-day shoot with 40+ images. Product photoshoots for lifestyle brands and apparel start at $4,500 for a full day. All sessions include edited, high-resolution images delivered digitally.
What types of photography does First Sight Films offer?
We focus on commercial photography: apparel & lifestyle, product (including clean white-background e-commerce stills), brand & team, and architectural/interior. We shoot the merchandise lines for the St. Augustine Amphitheatre, Ponte Vedra Concert Hall, and Sing Out Loud, plus brand and architectural work across Northeast Florida.
What makes First Sight Films different from other photographers?
We run real productions, not just a camera — art direction, production design, multi-look planning, and a pre-shoot site visit when it's needed. You get full usage rights, and we plan around where the images will actually be used so they work in every channel.
Do you provide models for apparel and lifestyle shoots?
You can bring your own models, or we'll source and coordinate them for an additional $50–120 per hour per model, depending on their experience. The Amphitheatre's Fall/Winter line ran 7 models across two days.
Do you handle art direction and production?
Yes. Larger shoots get an art director, production designer, and on-set crew, plus a pre-shoot site visit so looks and locations are locked before the day.
Do you shoot in a studio or on location?
Both. We shoot on location — venues, state parks, downtown St. Augustine — and we shoot clean studio-style product stills (we'll rent a studio space when a shoot calls for it). Often both in one production.
Do you shoot white-background product photos for e-commerce?
Yes — clean white-background stills built to drop straight into online-store and vendor listings (we do this for the Amphitheatre's store), plus styled in-field shots of the same products for social and catalogs.
How quickly will I receive my photos?
Standard turnaround is within 72 hours for edited images delivered via online gallery. Faster delivery can be arranged when a launch date depends on it — just let us know up front.
Who owns the photos and how can we use them?
You get full usage rights — a perpetual license across web, print, social, e-commerce, and vendor sites. First Sight Films retains ownership of the photographs. We deliver edited high-res images, not raw files.
Are you insured, and can you provide a certificate of insurance?
Yes — we carry $1 million in general liability insurance and can provide a COI for your venue or property ahead of the shoot, including naming them as additional insured if required.
Do you offer video and photography together?
Yes, we frequently combine photo and video coverage for events and brand projects. Bundling services is more efficient and cost-effective than hiring separate vendors.
What areas do you serve for photography?
We're based in St. Augustine and serve clients throughout Northeast Florida, including Jacksonville, Ponte Vedra, St. Johns County, and Palm Coast. We also travel for larger projects — we've shot in national parks across the country.
Service Area
Based in St. Augustine, shooting brand and product work across Northeast Florida.
Primary Areas
- St. Augustine
- Jacksonville
- Ponte Vedra Beach
- St. Johns County
Also Serving
- Palm Coast
- Daytona Beach
- Gainesville
- Orlando (travel fee)